Vietnam secures global spotlight at the 2025 World Travel Awards

Vietnam’s tourism scene is closing 2025 on a high note, with an impressive collection of titles at the 32nd World Travel Awards (WTA). The wins span from established cities to rising destinations, reflecting the country’s growing appeal for both leisure travelers and high-end experiences.

For the sixth time, Vietnam was named the World’s Leading Heritage Destination, a testament to the enduring charm of cultural legacy. Yet this year’s results reveal more than heritage, they show how Vietnam is expanding its reputation across nature, entertainment and event-focused tourism.

Phu Quoc: Vietnam’s island of premium leisure and events

Phu Quoc stood out with five global awards, becoming a model for integrated island development in Southeast Asia. The wins include:

• Phu Quoc – World’s Leading Nature Island Destination
• Sunset Town – World’s Leading Iconic Tourist Attraction
• Bai Kem – World’s Leading Regional Beach
• Kiss Bridge at Sun Premier Village Primavera – World’s Leading Iconic Tourist Bridge
• JW Marriott Phu Quoc Emerald Bay – World’s Leading Luxury Wedding Resort

Phu Quoc continues to combine architectural creativity, natural beauty and luxury hospitality in ways that appeal to both international travelers and global event planners.

Northern Vietnam: Nature and culture step forward

This year also marked a turning point for lesser-known regions in the north. Each award signals growing momentum in Vietnam’s regional tourism strategy:

• Tam Dao – World’s Leading Town Destination
• Moc Chau – World’s Leading Regional Nature Destination
• Dong Van Karst Plateau – World’s Leading Cultural Destination
• Sun World Fansipan Legend – World’s Leading Natural Landscape Tourist Attraction

These recognitions show that Vietnam’s mountain regions are ready for broader international interest. Their landscapes and communities offer authentic experiences that align with today’s demand for purposeful and immersive travel.

Central Vietnam: Journeys through timeless heritage

Central Vietnam maintained strong visibility in this year’s awards. The region continues to balance heritage preservation with creative hospitality development:

• Hoi An Memories Land – World’s Leading Cultural Tourism & Entertainment Complex
• InterContinental Danang Sun Peninsula Resort – World’s Leading Green Resort
• Mercure Danang French Village Bana Hills – World’s Leading Theme Resort
• Hoiana Resort & Golf – World’s Leading Fully Integrated Resort

Together, these destinations are elevating Vietnam’s mid-region as a hub for premium tourism products that celebrate both tradition and transformation.

Looking ahead with confidence

These results confirm Vietnam’s rising influence in the global tourism landscape. With continued investment in destination branding and infrastructure, the country is well positioned to lead in nature-based travel, heritage circuits, and incentive-ready experiences.

At ASIA DMC, we remain committed to showcasing the full spectrum of what Vietnam has to offer. Connect with us to curated journeys shaped by these award-winning destinations.

For more information, please contact us at asiadmc.com/contact