Destination Insight: Myanmar’s tourism sector shows signs of recovery. What to expect in 2026?

The year 2025 proved to be a turning point for Myanmar’s travel landscape. More than 800,000 international visitors arrived between January and October. November alone saw a notable rebound, including a 37% surge in Russian arrivals compared to the previous month.

From golden temples in Yangon to the haunting beauty of Bagan’s plains, the country’s cultural depth and natural allure continue to draw international travelers.

What makes this rebound remarkable?

• UNESCO-listed icons remain strong magnets. Yangon, Bagan and Taunggyi lead the charts, with visitors from China, Thailand and South Korea making up the largest shares.
• Relaxed visa rules and streamlined procedures.
• A digital-first tourism strategy. Myanmar’s tourism boards are amplifying their presence through online campaigns, trade fairs, and familiarisation tours.
• Sustainability takes centre stage. As a committed ASEAN member, Myanmar is aligning with regional eco-tourism standards and promoting green energy practices across key sites.

Where are travelers going?

Five destinations continue to dominate Myanmar’s tourism map, each one offering a distinct experience for different types of travelers:

• Yangon: The country’s largest city blends colonial charm, religious landmarks and a vibrant street life. Shwedagon Pagoda remains the city’s spiritual and visual anchor.
• Bagan: A UNESCO World Heritage Site known for its ancient temples and stunning sunrises. This remains a pilgrimage for both history lovers and photographers.
• Bago: A former royal capital that reveals a quieter pace. Highlights include the towering Shwemawdaw Pagoda and age-old monasteries.
• Taunggyi: The capital of Shan State, this mountain town opens the way to scenic lakes, traditional markets and the iconic leg-rowing fishermen of Inle Lake.
• Ayeyawady Region: Myanmar’s peaceful coastline is still under the radar. Long beaches and slower rhythms create the perfect retreat for wellness and relaxation programs.

A strategic cue for 2026 itineraries

At a time when travel professionals are re-evaluating long-haul priorities and emerging markets, Myanmar is steadily reclaiming attention. The country’s renewed focus on accessibility, digital outreach and sustainable regional collaboration signals more than just recovery, it reflects an evolving identity as a future-friendly, culturally immersive and environmentally conscious destination.

As Myanmar’s Leading Destination Management Company 2025, ASIA DMC continues to support this transformation by delivering safe, meaningful and community-rooted journeys. For those building 2026 programs and beyond, Myanmar’s momentum offers a timely cue to revisit its diverse offerings, especially in niche segments including wellness, heritage and responsible travel.

For more information, please contact us at asiadmc.com/contact